A Coney Island Love Dog

Few things in life are better than a good recipe. Seems that my hometown of Fall River, Mass, already breathing heavy from its 15 minutes of fame as the birthplace of the ubiquitous and growing more tiresome-by-the-minute chef, Emeril Lagasse, has even more to offer the discriminating palate. My friends this is what food (and great copywriting) is all about: the miracle of topping, blending and flavor coalesence. To wit:

First-generation Coney Island sauce makers crafted their product to combine with the other ingredients of the Coney Island hot dog. Nick’s Original Coney Island Hot Dog SauceTM both “tops” the dog and “blends” the flavors of the other ingredients into a single whole.

No one part of a true Coney Island hot dog—which is “correctly” made with a steamed bun, wiener, mustard, onions, and sauce—can be distinguished. The real secret of Nick’s sauce is its ability to soak into the bun enough to produce the miracle of “flavor coalescence” without making the bun too soggy to hold in your hand.

The real secret is in the mouthwatering copy. I hereby nominate this mysterious copywriter to the New England Copywriter's Hall of Fame. Read more at nicksconeysauce.com

BAM!

(Thanks to EM!)