Secret Sauce Author Revealed!

Ladies and gentlemen...With a great deal of sleuthing I have discovered the name. The author of nicksconeysauce.com is Chuck Conniry. Mr. Conniry, you have our deepest admiration. May the flavors coalesce, may the toppings top and may "Dirty Nick's" live forever.
Six dogs to go!

A Coney Island Love Dog

Few things in life are better than a good recipe. Seems that my hometown of Fall River, Mass, already breathing heavy from its 15 minutes of fame as the birthplace of the ubiquitous and growing more tiresome-by-the-minute chef, Emeril Lagasse, has even more to offer the discriminating palate. My friends this is what food (and great copywriting) is all about: the miracle of topping, blending and flavor coalesence. To wit:

First-generation Coney Island sauce makers crafted their product to combine with the other ingredients of the Coney Island hot dog. Nick’s Original Coney Island Hot Dog SauceTM both “tops” the dog and “blends” the flavors of the other ingredients into a single whole.

No one part of a true Coney Island hot dog—which is “correctly” made with a steamed bun, wiener, mustard, onions, and sauce—can be distinguished. The real secret of Nick’s sauce is its ability to soak into the bun enough to produce the miracle of “flavor coalescence” without making the bun too soggy to hold in your hand.

The real secret is in the mouthwatering copy. I hereby nominate this mysterious copywriter to the New England Copywriter's Hall of Fame. Read more at nicksconeysauce.com

BAM!

(Thanks to EM!)

The Roundup

Welcome to Friday, lads and lassies...Baltimore is cool and gray this morning, kind of like Seattle in early May without the ferries, the mountains, the coffee, the cutting edge technology and the perfectly precious and hip worker bees sheathed in black. I am not nostalgic for the West Coast...No. Not at all. I love the East Coast. Really. It's very genuine. Authentic even. The West Coast is narcissistic. Kind of like that first girlfriend or boyfriend you had. So attractive. So sexy. You gain by association. But then you come to your senses, realize that your parents were right all along and move back East. Common sense comes to all of us at one point or another, doesn't it? My good friends D & F are soon to make a trip to the coast of Oregon. I hate them for this. Two weeks on the Oregon Coast. I told "D" you will not have an easy time coming back. "Who says we're coming back?" came the reply. Who indeed?

Middle Ages ~ Laments

So I am 52 today and what that means exactly,well who can say...I am one of about, what is it, 40 million other boomers? My back hurts, I walk three miles a day, I do a little yoga and I am in the early stages of a new career... That could describe oh, about 40 million people. On this day, my step-daughter is traipsing around Thailand and the last communique said, "Off to get a Thai massage." I'm the one that needs a Thai massage, but middle age has it's demands and for the moment there will be no massage, Thai or otherwise...Dinner out tonite. Maybe Thai...

Willie Nelson

Who knew? Willie Nelson sings Stardust? Incomparable...Of course Ella owns that song lock, stock and barrel. But we shall celebrate Willie for he has delivered...